It's never late to to appreciate the importance of color in our lives and in the world around us. Color has the power to inspire, uplift, and connect us.
"Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."
Pantone, 2023
"PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."
Leatrice Eiseman, Executive Director, Pantone Color Institute
This year’s Color of the Year is powerful and empowering.
Let's take advantage of the energy!
